Our Blog

17/08/2022
How to Showcase Your Expertise and Become a Thought Leader

If you are interested in becoming a thought leader, you have to put the effort in. Here are some tips you can use to attain thought leadership in your industry. A thought leader is an individual who can guide, influence and inspire their peers based on their expertise, experience and unique perspective. Thought leadership is natural to many entrepreneurs, […]

Read more
14/05/2022
Why Bots Will Not Replace PR Agencies Anytime Soon

You’ve heard the story again and again. Artificial intelligence (AI) will replace journalists. AI will replace authors. And now, AI will eventually replace PR agencies. But how close are we to a world where automated services can replace everything a PR agency does? Is that even possible? PR services come down to several elements. Proper PR […]

Read more
25/02/2022
Why Entrepreneurs Should Not Be Their Own PR

Startups should definitely do PR, but doing it themselves may be a bad idea. A startup, just like any other company, should do PR — it can pay off big by attracting new customers, partners, investors and talents. In general, founders realize the impact of communications on their businesses, but some of them still consider being […]

Read more
24/01/2022
How PR Can Attract Investors and Add Value to Your Startup

Individual venture capital companies receive more than 1,000 proposals a year and are primarily interested in businesses that require an investment of at least $250,000, as stated in Embroker. However, according to the same source, only 1% of startups turn out to be the next Uber, Airbnb, Slack or Stripe. That is why it is tough to get […]

Read more
24/01/2022
How To Get The Best Results When Working With A PR Agency

It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. As the founder and CEO of a PR firm, I’ve found this often happens because of inadequate expectations. Some entrepreneurs believe that PR must […]

Read more
20/09/2021
How PR Helps You to Achieve Your Business Goals

Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you. Others think it is more to do with crisis management. But PR is so much more than that and is an integral part of any business that wants to succeed. PR is about sharing the most […]

Read more