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Public relations or PR is an important tool for tech companies. Several problems can be solved and many benefits can be availed if a proper PR strategy is applied. If you are a tech company looking for more information on how you can use PR to your advantage, you are at the right place. Today […]
A few dos and dont’s when it comes to pitching to journalists. Tech companies need mass media coverage to win new customers and grow loyalty of their current client base, attract investors, partners, and talent. But pitching to journalists isn’t an easy job even though some founders think so. Honestly, it’s more of a hot […]
If you are interested in becoming a thought leader, you have to put the effort in. Here are some tips you can use to attain thought leadership in your industry. A thought leader is an individual who can guide, influence and inspire their peers based on their expertise, experience and unique perspective. Thought leadership is natural to many entrepreneurs, […]
You’ve heard the story again and again. Artificial intelligence (AI) will replace journalists. AI will replace authors. And now, AI will eventually replace PR agencies. But how close are we to a world where automated services can replace everything a PR agency does? Is that even possible? PR services come down to several elements. Proper PR […]
Startups should definitely do PR, but doing it themselves may be a bad idea. A startup, just like any other company, should do PR — it can pay off big by attracting new customers, partners, investors and talents. In general, founders realize the impact of communications on their businesses, but some of them still consider being […]
Individual venture capital companies receive more than 1,000 proposals a year and are primarily interested in businesses that require an investment of at least $250,000, as stated in Embroker. However, according to the same source, only 1% of startups turn out to be the next Uber, Airbnb, Slack or Stripe. That is why it is tough to get […]
It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. As the founder and CEO of a PR firm, I’ve found this often happens because of inadequate expectations. Some entrepreneurs believe that PR must […]
Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you. Others think it is more to do with crisis management. But PR is so much more than that and is an integral part of any business that wants to succeed. PR is about sharing the most […]